Insights
The key ideas your prospects should take away about your market.
Custom trade show giveaways
The trade show giveaway that doesn't end up at the bottom of a tote bag.
Pens. Notebooks. Tote bags. Water bottles. At a trade show, everyone hands out the same objects. And a few hours later, your brand is lost in the mix with all the others.
The Deck Factory turns your expertise into a custom card deck, designed to grab attention on your stand, spark a conversation and keep working for your brand long after the show.
A good trade show giveaway
Don't hand out an object. Give a good reason to come back to you.
A good trade show giveaway has to do three things:
- grab attention
- make people understand what you bring to the table
- make people want to keep the relationship going
A deck can do all three. Every card becomes a small doorway into your expertise. A sales tool your prospects actually take home.
Bespoke content
Your deck can include
Questions
Questions that get them thinking about their own challenges.
Diagnostics
Cards to help them assess a situation or work out where they stand.
Methods
Your frameworks, best practices and ways of working.
Tips
Recommendations they can apply straight away.
Conversation cards
Prompts designed to make it easier for your sales team to engage.
Stand activation
Turn the deck into a stand activation
The card deck doesn't just have to sit in a pile. It can become an activation mechanic.
Draw a card
A visitor picks a question or a topic.
Test yourself
A card reveals a diagnosis or a best practice.
Choose your challenge
Each card family matches a specific issue.
Take your deck home
The conversation that started on the stand carries on after the show.
Your giveaway becomes a conversation-generating tool.
Brand media
Your expertise rather than your logo
A promotional item reminds people who you are. A good card deck explains why you're interesting.
Your visual identity is still there, but it serves genuinely useful content. The deck becomes a small brand media in its own right.
The whole sales sequence
Designed for your sales teams
Before the show
The deck helps align messaging and prepare the sales teams.
During the show
It provides entry points to engage visitors and qualify conversations.
After the show
It stays in your prospects' hands and extends the relationship started on the stand.
One single tool can therefore support the entire sales sequence.
AI-driven. Human-curated.
From your material to a deck ready for the stand.
You share your material with us: sales decks, website, white papers, sales arguments, studies, methods, internal expertise. Our AI-driven process helps us identify the best topics and quickly structure the material. Our editorial and creative direction then turns this content into short, readable, engaging cards.
Input
Your offer, your expertise and the event.
Intelligence
Analysing and structuring the topics.
Editorial
Designing the mechanic and writing the cards.
Visual
Creating the visual world.
Design
Designing the deck and the box.
Production
Printing the copies for your show.
Premium finishes
An object good enough that people want to pick it up
Because something you hand out at a trade show also reflects your standards.
Finishes worthy of your brand
Premium paper
Rounded corners
Matte lamination
Soft touch
Custom box
Design in your colours
FAQ
Everything you need to know about custom trade show giveaways
What budget should I plan for a custom trade show giveaway?
The editorial and graphic design of your card deck is €3,990 excl. VAT. Production starts from €9.99 excl. VAT per box, minimum 250 units. You get a unique object that engages your prospects well beyond the show.
How long does it take to receive the decks before a show?
Once your brief is validated, we design the content and art direction with you, then launch production. Allow a few weeks between the brief and delivery. Plan your order ahead so you're ready and relaxed before the event.
What goes on the cards of a trade show deck?
Insights, questions, diagnostics, methods, tips and conversation starters. We structure this content with you so every card grabs attention, conveys your value and makes people want to keep the relationship going.
Can the deck feature our brand's colours?
Yes, that's the whole point. Bespoke art direction, typefaces, colours, premium 350gsm paper, rounded corners, matte or soft-touch lamination and a rigid box: everything is designed to match your visual identity.
How do you use the deck on a trade show stand?
The deck can work as an activation mechanic: draw a card, test yourself, choose a challenge. Your sales teams use it to engage visitors, qualify conversations and keep the relationship going after the show.
Your next trade show deserves better than a tote bag.
Create an object your prospects will want to pick up on your stand, open on the train home and keep on their desk.